Privacy Policy

This Privacy Policy explains how M.G. Chokshi & Co. ("we", "us", or "our"), located at Vijayraj Supermarket, Bus Stand Road, Gondal – 360311, Gujarat, India, collects, uses, and protects information when you visit our website or contact us through WhatsApp or other channels.

By using our website or contacting us via WhatsApp, you agree to the practices described in this policy. Please read it carefully.

1. Information We Collect

Information You Provide Directly

When you contact us or use our services, we may collect:

• Your name
• Your phone number (including WhatsApp number)
• Your message content — enquiries about tyres, services, appointments, or pricing
• Any other information you voluntarily share with us during a conversation

Information Collected Automatically

When you visit our website, we may automatically collect:

• Your IP address and approximate location (city/region level)
• Browser type and version
• Pages visited and time spent on the site
• Referring website (how you found us)
• Device type (mobile, desktop, tablet)

This data is collected through standard web server logs and may be used to improve our website experience.

2. How We Use Your Information

We use the information we collect solely for legitimate business purposes, including:

• Responding to your enquiries about tyres, brands, pricing, and services
• Booking or confirming service appointments
• Sending order updates, service reminders, or follow-up messages via WhatsApp — only if you have initiated contact with us
• Providing quotes or product recommendations based on your requirements
• Improving our website and customer service quality
• Complying with applicable legal obligations

We do not send unsolicited promotional messages. You will only receive WhatsApp messages from us if you have first contacted us or explicitly requested to be kept informed.

3. WhatsApp & Meta Platform

We use WhatsApp Business, a service provided by Meta Platforms, Inc., to communicate with customers. When you message us on WhatsApp:

• Your messages are processed through Meta's infrastructure and are subject to WhatsApp's Privacy Policy
• We only use WhatsApp to respond to your queries and provide customer support
• We do not use WhatsApp to run bulk promotional campaigns without your prior consent
• We do not share your WhatsApp contact information with any third party for marketing purposes

4. Data Sharing & Third Parties

We do not sell, rent, or trade your personal information to any third party. We may share data only in the following limited circumstances:

• Service providers: Our web hosting provider may have access to server logs as part of standard hosting services
• Meta / WhatsApp: As described above, WhatsApp messages are routed through Meta's platform
• Legal obligations: If required by law, court order, or government authority, we may disclose your information
• Business protection: To protect the rights, property, or safety of M.G. Chokshi & Co., our customers, or others

5. Data Storage & Retention

• Your contact information and conversation history is stored on our business devices and WhatsApp Business account
• We retain customer enquiry data for up to 12 months from your last interaction with us, after which it is deleted or anonymised
• Website server logs are typically retained for up to 90 days
• Our servers and data are primarily located in India. WhatsApp message data is handled by Meta in accordance with their global infrastructure policies

6. Your Rights

You have the following rights regarding your personal data:

• Access: You may request a copy of the personal information we hold about you
• Correction: You may ask us to correct inaccurate or incomplete information
• Deletion: You may request that we delete your personal data, subject to any legal obligations we may have to retain it
• Opt-out of WhatsApp messages: Simply reply STOP to any of our WhatsApp messages and we will immediately cease sending you further messages
• Withdraw consent: You may withdraw consent for us to contact you at any time

To exercise any of these rights, please contact us using the details in Section 10 below. We will respond within 7 business days.

7. Data Security

We take the security of your personal information seriously. We implement reasonable technical and organisational measures to protect your data against unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Access to customer information is restricted to authorised staff of M.G. Chokshi & Co. only.

8. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately and we will delete it promptly.

9. Cookies & Tracking

Our website may use basic cookies or browser storage to ensure the site functions correctly (e.g., remembering your session). We do not use third-party advertising cookies or tracking pixels. You can disable cookies in your browser settings at any time, though this may affect some site functionality.

We do not currently use Google Analytics or similar third-party analytics services. If this changes, this policy will be updated accordingly.

10. Contact Us for Privacy Requests

If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to report a privacy concern, please contact us:

• Business Name: M.G. Chokshi & Co.
• Address: Vijayraj Supermarket, Bus Stand Road, Gondal – 360311, Gujarat, India
• Phone (Bhavinbhai Chokshi): +91 98245 39212
• Phone (Neelbhai Chokshi): +91 81609 82170

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

Continued use of our website or WhatsApp communication after any changes constitutes your acceptance of the updated policy.

12. Governing Law

This Privacy Policy is governed by the laws of India, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. Any disputes shall be subject to the jurisdiction of courts in Gondal, Gujarat, India.